With a solid experience in press office and event organization in the wine world, I have learned to weave stories as if they were precious threads of silk. Every drop of wine tells a story, and every bottle is a universe to explore. I fully engage in the journey of the producers I have the pleasure to work alongside, of the territories and the people who work passionately every day, and then create narratives that resonate with authenticity and depth. I am certain that words are not just words, but bridges that connect the heart of every brand to the external world.

Curious and naturally positive, I am often told that I have the gift of instilling serenity, perhaps because I firmly believe in the power of communication that creates a bond, combining empathy and understanding.

In my free time, you can find me in my oasis of peace, the kitchen, where the substance remains the same: it’s the art of creating harmony, of touching the senses, of giving an unforgettable experience. This is the magic that I aim to bring into every aspect of my life both professional and personal.

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Ever since I was little, I knew exactly what I wanted: to turn my passion for writing into a career, so in 2017 I became a Professional Journalist.

I’ve always written, both as a journalist and Press Office about culture and innovation but also about the intersection between the two worlds. Specifically, I’ve been exploring how cultural institutions are adapting to the digital age, trying to expand and diversify how people engage with them. Passionate about green topics and sustainability, in 2021, I found a new passion: wine. Since then, communicating about it has been as delightful as tasting it.

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Curious by nature, a lover of challenges, and somewhat nomadic, I studied Oriental languages before working in the field of communication and press offices in companies, agencies, and as a freelancer.

Fascinated by the world of wine, food, and hospitality, I have pursued projects that have allowed me to discover wonderful realities in our country and beyond.

In my free time, I love planning trips, organizing dinners, going out with lifelong friends, and browsing through antique markets.

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My path was supposed to be different, but then I found myself collaborating by chance with a PR agency in Milan, and there I realized that nothing was more beautiful than that job, which I then made my own.
I took my first steps by working in fashion for several years, and then I transitioned to design and food & wine. I enjoy discovering stories and then telling them, contextualizing them in different worlds.
The storytelling part is what I appreciate most about my work: it’s a form of gathering and sharing passions. Making people discover and become interested through stories is essential for creating important connections, both professional and personal. If you think about it, everything starts with a story.
I love traveling, which I consider a beautiful expression of freedom, contamination, and curiosity. I also enjoy reading and silence, which I find rejuvenating.

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I define myself as a passionate storyteller of Made in Italy, I love narrating the stories of the various realities, big and small, that make our country unique. With a solid background in the luxury sector, I have now immersed myself in the world of wine, an Italian excellence that fascinates and inspires me every day. My dynamic and eclectic personality translates into an insatiable curiosity for the world around me, while my passion for languages has led me to significant international experiences, including six months in New York, where I’ve improved my English and I’ve enriched my cultural knowledge.

In my free time, I usually book flights.

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I’m a free spirit, though within a radius of just a few kilometres: born in Brescia and at home in Franciacorta. To burn off the calories I accumulate thanks to my love of food and wine, I enjoy various sports, especially when surrounded by nature, whether on my bike or along a mountain trail. I’m passionate about stories. The important thing is that they engage you and transport you to another world. It’s not just curiosity: it’s more a healthy desire to experience them first-hand and share them in all their authenticity. And wine, of all things, has so many stories to tell. I strongly believe in the power of empathy and listening – not just to the words, but also to what lies between the lines. I put my heart and soul into my work – it’s the only way I know – and I bring with me everything I’ve learnt over more than ten years spent in the cellar, alongside the producers and their dreams.

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Being communicative and curious by nature since a young age, I chose to study languages, literature, and art and then to work in the field of communication, working across editorial work to corporate communication agencies and press offices.

Throughout these years of work, filled with unforgettable journeys, places, encounters, dishes, and wines, I have gained experience by managing numerous projects in the tourism, hospitality, wine, food, design and architecture sectors. Between trips and organizing new events, I unwind and seek concentration by practicing yoga and breathing exercises, disciplines that allow me to discover the best version of myself every day.

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With a passion for stories and relationships, I have been working for years in the world of communications and press relations across the hospitality, food & beverage and lifestyle sectors.
Throughout my career, I have supported hotels, restaurants and brands, building strong relationships with the media and developing projects that combine strategy with storytelling.
The world of wine, food and hospitality is where I feel most at home: a universe made up of people, places and experiences to be celebrated and shared.
Always on the go, in my spare time I love discovering new places, organising dinners and savouring the pleasures of life’s finer things.

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I don’t like setting limits for myself: I tackle every challenge with determination, curiosity and a good dose of courage. I thrive on new experiences, places to discover and encounters with people who can enrich my life and offer me ever-changing perspectives. It is in this spirit that I approach my work too: with enthusiasm, empathy and a constant desire to learn.
Through various art forms — from cinema to music and dance — I am always on the lookout for new stories, whether to experience or simply observe, because I believe that every creative expression has something to teach us.
And, if all this is accompanied by a good glass of wine, the experience becomes even more magical.

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I have always been interested in wine, the restaurant industry and hospitality – fields I value for their direct connection with people, places and experiences.
Over the years, I have had the opportunity to work in wineries, at events and in hospitality settings; these experiences have taught me to manage a fast-paced environment, to work as part of a team and to pay attention to detail, especially when it comes to the overall experience.
I am a FISAR-certified sommelier and continue to follow the world of wine outside of work as a personal interest.
In my spare time, I write, read and often seek the great outdoors, whether in the mountains or through sport: a way to switch off and regain a more fundamental perspective on what I do.

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Always attentive to the new trends in communication (regarding food & wine), I carefully select bits of news, experiences, wine tours for press interlocutors from all over the world.

Every day I communicate the poetry and complexity of ‘Made in Italy’ to cultures that are always different, and I keep with me a deep love for human relationships.

Between one wine experience and another, I always find time for a new recipe or to try out the cuisine of some new restaurant.

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Convinced humanist (in possession of a classical high school diploma and a degree in Foreign Languages), as a young girl I loved writing so much that I felt it was a kind of special friend that adhered perfectly to my way of being, to such a degree that I chose it as my favorite way to communicate with myself.

I arrived in the fabulous world of wine & food press offices when I was already grown up, with professional background experiences that were often quite different from each other, and from this advantage I learned the value of adaptability.

Being the megaphone for those who work stalwartly every day aiming at excellence in the name of Made in Italy, is a subtle game of balances, among creativity, empathy, listening, intuition and passion. I believe in the strength of the team because the combination of different talents oriented towards the same objective creates that uniqueness which, if it succeeds in becoming distinctive, can really go a long way.

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Wine came into my life at an early age and has taken me far and wide ever since, often with a suitcase always at the ready. I began my career working in business development for international markets. Those years were filled with travel, negotiations, tastings and relationships built one by one, teaching me just how important people are – even more so than the products themselves.
To talk about wine means knowing it inside out, and that is also why I became an AIS sommelier and obtained my WSET Level 3 qualification.
I am passionate about real stories, those that spring from the land and daily labour. And perhaps that is precisely what I love most about my work: creating connections, bringing together different worlds and cultures, and giving rise to new opportunities.
Curiosity remains my guiding principle: whether I’m travelling or sitting with a glass of wine, I continue to discover the world, one region at a time.

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The world of communication has always fascinated me; even during my teenage years, I had clear ideas about it. So, with no surprise I ended up pursuing a bachelor’s degree in Public Relations and Corporate Communication. Over time, I also discovered a deep passion for digital marketing and for social media in general—a passion I’m still refining to this day.

When I’m not scrolling through Instagram, I’m busy planning small trips or adventures to taste-test new dishes and products. I believe food might just be my second passion… or maybe my first?

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Someone might say that ‘I write things, I see people, I taste wine”. However, that would be an oversimplified picture. Communicating about wine and its terroir, for me, means conveying their value and beauty with care and aesthetic taste, through writing, social media, and customer relationships.

I’ve been working in the field of communication for almost 20 years: what started as a personal passion for wine gradually became the focus of my career. After starting out in institutional communication, I’ve had various roles in agencies and built up a long and solid experience as a freelancer, which continues to this day.

In my free time I enojoy team sports, the mountains, and anything that leaves me with good memories and no regrets.

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The only thing I know for certain about myself is that I will never stop pursuing beauty and creativity in all their forms. Art, fashion and photography are part of a single thread that leads me to observe, interpret and make sense of the world around me.
Added to all this is language: every detail, be it an image or a word, has the power to open up worlds and give life to endless narratives. It is precisely this awareness that has fuelled my passion for social media, a space where I can give free rein to my creativity and help others tell ever-new stories.

For me, communicating isn’t just about telling a story, but imagining the impact, anticipating emotions and creating a connection with the listener.

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